EAPC Wins 2023 Marketing Excellence Award by Zweig Group
We are excited to announce that EAPC Architects Engineers (EAPC) has received a distinguished Marketing Excellence Award in the category of Recruitment and Retention Communication by Zweig Group. This accolade affirms the innovative marketing strategies that are an integral part of our enduring success and expansion.
The focal point of our submission for this award was our emerging and innovative Professional Development Program. The program emphasizes superior communication strategies aimed at inspiring potential recruits to become a part of our dynamic team while encouraging our existing workforce to continue their growth journey within our organization. As part of this program, two standout videos were created – the “Accepting the Challenge” video custom-made for Chase Mosser and the “Journey Back” video uniquely curated for Russell Pfaff. Both videos have significantly contributed to our talent acquisition and retention initiatives.
“Marketing strategies take various forms during the creative process. What begins as a clear vision, oftentimes makes an unexpected turn and results in something even better than imagined,” said Lori Bakken, Marketing Director for EAPC. “But that’s the beauty of what we do. There’s no black and white in our realm.”
The Zweig Group’s Marketing Excellence award is a recognition of marketing campaigns that excel in creativity, messaging, achieved results, and design.
“We continuously strive for innovative communication and creative strategies that position EAPC as a thought leader in the industry. This recognition is a rewarding affirmation of concerted efforts not just put forth by the marketing team but by many others who contribute significant insight. We love to collaborate with talented and forward-thinking minds at EAPC!”
EAPC is among many in the industry that earned Marketing Excellence awards in various categories. We are honored to be among these innovators and inspired by their creativity.
“I tip my hat to all winners and especially our dynamic EAPC marketing team. With this initiative and many others, each member plays an integral role in planning, collaborating, producing, and/or executing to align with EAPC’s overall strategic objectives as well as our specific marketing goals of creativity, innovation, and marketing excellence.”
Winners will be honored at a black-tie gala during the 2023 Elevate AEC Conference which will be taking place in the new Omni PGA Frisco Resort outside of Dallas, Texas September 13-15.